Socioeconomic Modeling and Urban PlanningSocioeconomic Modeling and Urban Planning


Applied Economics develops customized models and conducts research related to socioeconomic estimates and projections, retail market assessments and school enrollment projections.

Our demographic studies are conducted on regional, sub-regional and small-area geographies. We specialize in developing models to prepare small-area estimates and projections of socioeconomic variables, such as population, housing units, income, employment and school enrollment, that are used in a variety of planning applications. These applications include transportation planning, school facility planning and retail development assessment.

Small Area Models estimate and project socioeconomic data for hundreds of traffic analysis zones within a metropolitan area for the purpose of transportation planning. Enrollment projection models, including enrollment by grade level, have been developed for both short-term (5 year) and long term planning purposes. These geographic detail contained in these models varies by project, ranging from district-wide to small-area (generally one square mile) geographies.

Retail Market Assessments are performed for an entire city or for a specific development, such as a new regional mall. These assessments generally include a trade area analysis, identification of existing retailers and a retail leakages analysis, which is based on existing retail supply relative to consumer expenditures by category. These leakages are used to identify opportunities for specific types of new retail development in terms of building area and retail sales.